ABA CRM System
About this project
A fully integrated CRM built in-house, combining client management and daily operations in one platform — the system ABA runs its own business on.
Visit the website system.aba.ps
The challenge we set out to solve
A growing agency accumulates clients, leads, projects and follow-ups faster than spreadsheets and chat threads can hold them. Enquiries go unanswered because nobody owns them; project status lives in people's heads; and management cannot see the pipeline without asking around. Off-the-shelf CRMs solve the generic version of this problem but fight the agency's actual workflow.
What we built
Each piece here answers a specific part of the challenge above.
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Client lifecycle management from first contact through delivery and post-delivery follow-up
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Operational workflows linked to the client record, so projects and relationships live in one place
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Role-based views for management, delivery and sales
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An AI layer in development to support analysis and decision-making
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Built, deployed and used internally — the strongest form of product validation
Who it serves
- ABA's own management and delivery teams today
- Prospective clients who want the same system adapted to their operations
- Agencies, professional services firms and SMEs with a sales-plus-delivery workflow
Services delivered
Built with Modern Technologies
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